Building seamless mobile experiences

Bruce is a software industry veteran with over two decades of experience. He has a successful track record of founding, growing, operating and selling high growth technology companies.

Bruce has a history of successfully addressing the complex needs of large Global 2000 retail and technology brands. Well versed at the board and executive levels of both public and private sector companies, Bruce is focused on maximizing the organization's key value proposition and enhancing its greatest assets, its people.

Prior to Mad Mobile, Bruce was a founding board member of the Tampa Bay Technology Forum. He also founded and served various senior management positions at SOE Software (acquired by Vulcan Ventures), GoSolutions (acquired by V-eDocs) and Image Technologies (acquired by KKR) where he served as the President of the Digital Services Division of World Color (acquired by Quad Graphics – NYSE: QUAD).

Greg is a mobile industry veteran and co-founder of Mad Mobile. For the past 10 years, Greg has implemented strategic mobile initiatives for more than 90 major retailers. He works closely with Mad Mobile’s strategic partners such as Apple, Salesforce, Zebra, Oracle, Aptos, Verifone, and Ingenico on innovative solutions and go-to-market plans.

Prior to Mad Mobile, Greg was largely responsible for building the Flytxt U.S. mobile business that was acquired in 2007 by Italian giant Buongiorno SpA, now a NTT DoCoMo company.

As a recognized thought leader, Greg speaks at major industry events such as NRF, Shoptalk, and Shop.org.

Greg holds a B.S. in Marketing from the University of Maryland.

In his free time, Greg enjoys the outdoors and spending time with his three children.

Chris has over 20 years experience driving growth through M&A, top-line revenue expansion, and capital procurement. He has both public and private equity experience that he brings to help Mad Mobile scale and better serve our customers.

Prior to Mad Mobile, Chris served as CFO at Spirion, a locally owned data privacy and security company, and was previously a partner at Canopy Capital Partners, a private equity firm, where he focused on placing private equity in the middle market space.

Chris holds a BS and a Master of Accounting from the University of Florida. He is also a CPA in the state in Florida.

When he’s not in the office, you may catch Chris at one of his kid’s regattas, or cheering on the Gators during football season.

With over 20 years experience in human resources, David is a proven HR leader. David’s experience in leading division HR teams, building global talent centers of excellence, consulting with multinational clients on talent, and working across the C-Suite, helps Mad Mobile scale at a time of rapid growth for the company. David believes that talent, culture, and diversity are key enablers of business success.

Before Mad Mobile, David was a Vice President of Human Resources at NCR where he acted as the HR leader for the Hospitality Division, Chief of Staff to the CHRO, and leader of their Global Talent Management function.

David holds a Master’s Degree in Adult Education from Penn State University, a Bachelor’s Degree in Management from Rider University, and a SHRM-SCP certification. He has won a number of awards from Chief Learning Officer Magazine, and is a frequent speaker and expert on trending topics in HR.

Away from the office you might find David on a boat, hanging out with friends, or playing with his rescue dogs. He and his wife Donna are passionate about animal rescue and have previously helped run a local SPCA.

Bill has over 25 years of experience, spending the last 15 in the Fintech industry. Bill has spent his time in the Fintech segment working for small privately held companies to some of the largest public firms in the industry.

Most recently, he was Chief Revenue Officer at Linked2pay, where he was responsible for the development and execution of its go-to-market sales channels. Prior to Linked2pay, Bill worked in a variety of revenue generating and leadership roles at First American Payment Systems (now Deluxe), TSYS (now Global Payments), PayPros (now a part of Global Payments), and Intuit Payment Solutions. Prior to his experience in the Fintech segment, Bill worked with State Street Bank and Trust, providing wealth management services to private family offices.

Bill has led organizations with additional areas of responsibility in product, marketing, relationship management, and operational support. His teams have been as large as 125 team members residing both in the office and remotely, here in North America and abroad.

On a personal note, Bill is originally from the Northeast and has roots with many family members residing up and down the East Coast. Bill and his wife Amy have two teenage daughters, who are heavily involved in their passions for volleyball and golf. Bill and his family love to travel, spend time outdoors, and enjoy cheering at the many sporting events the girls participate in.

Jim brings with him an impressive career spanning over 30 years in technology, with more than 15 years of experience as a CTO and CIO. He has been a Software Developer, Architect, and has a proven track record of executing technology strategies for organizations like Electronic Payment Services, T-Mobile and FIS.

His work as a Private Equity and Investment Banking Technology Advisor has given him broad industry experience, including payment services, mobile communications, banking, healthcare, and defense. He has played a pivotal role in growing multiple companies to billion-dollar buyouts such as Certegy Payment Services and Aerial Communications.

Jim has also worked with the United States Department of Defense in both Software Engineering and Network Engineering. He is a certified Instructor with the Department of Defense in these disciplines and holds a TS/SCI Top-Secret Clearance.
Outside of work, Jim enjoys spending quality time with his wife, Shari, competing at 2-man beach volleyball, and boating.

Thomas Lichtwerch serves as the Executive Vice President of Sales & General Manager of Retail at Mad Mobile, a leading provider of unified commerce solutions. With an impressive tenure since the inception of the company, Thomas has been an integral part of its growth and success over the years.

Bringing over 17 years of experience in sales and strategic leadership to his role, Thomas is recognized for his unparalleled expertise in driving revenue growth and forging impactful client relationships. His strategic vision and innovative approach have been instrumental in positioning Mad Mobile as a frontrunner in the industry.

Throughout his career, Thomas has demonstrated a relentless dedication to driving results and exceeding expectations, earning him a reputation as a trusted advisor and industry leader. Originally from Denmark, Thomas holds a B.A. in International Business from Copenhagen Business School.

In his free time, Thomas enjoys traveling, golf and spending time with his wife and 2 kids.

Heather brings over 20 years of experience in product management and innovation across various industries and markets. Heather has a proven record of accomplishment in building product-led growth businesses that deliver value to customers through innovative technology and solutions.

Most recently, Heather was the Chief Product Officer at Toppan Merrill, where she led the product strategy and execution for their portfolio of platform-based solutions. Before that, she held several executive roles at Nielsen during her long tenure there.

With more than 20 years at the forefront of enterprise software development, Jack has a track record of founding, developing, and scaling innovative companies and solutions. His career has been focused on the enterprise platform and products with both B2B and B2C solutions including marketplaces, low code business application platforms, sales automation tools and end to end commerce platforms serving restaurant and retail. He is a software industry veteran having served in technology and operational leadership roles with global responsibility for all phases of software product delivery.

Jack started his career as the first Java developer and the 6th employee at Tradex Technologies which innovated B2B Marketplace technologies in the mid 90s. He led engineering for 5 years until Tradex was acquired by Ariba (Now SAP Ariba) for $5.6B in 1999. He has remained a hands-on technology leader and innovator having co-founded and led teams delivering innovative products to market including Skyway Builder, a low code visual software design and generation platform as well as KiteDesk, a sales automation tool supporting SDRs in the Salesforce ecosystem.

Most recently he has led all phases of solution delivery for Mad Mobile as it scaled globally through organic growth and acquisitions. He is now focused on driving innovations in the Mad Mobile commerce platforms with an emphasis on the further productization and externalization of those platforms and is actively incubating and delivering key Artificial Intelligence initiatives and deliverables with Mad Mobile’s strategic partners and customers.

A Tampa native, Jack holds a degree in Management of Information Systems from the University of South Florida.

Carla is a seasoned professional with over 20 years of program management experience across diverse industries. She orchestrates large-scale programs and strategic initiatives, focusing on business transformation for company growth and optimized operational performance.

Prior to her current role as VP, Business Transformation & Program Management, Carla served as Corporate Vice President at New York Life Insurance Company. There, she led planning and execution of multi-year programs, managed million-dollar budgets, and spearheaded business transformation, including implementing Scaled Agile Framework (SAFe).

She holds a BS in Accounting and boasts PMP and Leading SAFe certifications. In her spare time, Carla enjoys hiking, brewing Kombucha, and volunteering.